Job Description

Requirements

• Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines
• Creating/Maintaining existing process and ensure smooth transitions
• Enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.
• Achieving CPO/CPT targets for the business
• Closely working with Marketing & Creative team to improve the performance on Media initiatives
• Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns.
• Weekly and monthly report tracking/monitoring.
• Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.
• Key Responsibilities (include but not limited to) Creating solid data-driven on-going month-on-month media plans to achieve monthly business targets.
• Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scale-up
• Developing creative approaches for the media campaigns by co-ordinating with Creative and Brand teams.
• Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities
• Ensure that the reporting cadence with various platforms for media campaigns is followed – Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc. -Collaborate with external stakeholders: Platforms, Vendors, etc.
• Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs

Qualification and Skills

• Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines
• Creating/Maintaining existing process and ensure smooth transitions
• Enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.
• Achieving CPO/CPT targets for the business
• Closely working with Marketing & Creative team to improve the performance on Media initiatives
• Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns.
• Weekly and monthly report tracking/monitoring.
• Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.
• Key Responsibilities (include but not limited to) Creating solid data-driven on-going month-on-month media plans to achieve monthly business targets.
• Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scale-up
• Developing creative approaches for the media campaigns by co-ordinating with Creative and Brand teams.
• Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities
• Ensure that the reporting cadence with various platforms for media campaigns is followed – Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc. -Collaborate with external stakeholders: Platforms, Vendors, etc.
• Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs