Job Description

Responsibilities

• Play a key role in developing the strategies of owning customer lifecycle and enhance the Lifetime value of the customer through retention marketing initiatives
• Liaise with business intelligence and data sciences team to comprehend the consumer activity on the platform
• Liaise with CRM platforms and solution providers to explore new mechanisms and efficient initiatives to increase the LTV of consumers
• Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month
• Enhance the skills of the team and bring the latest CRM practices on-board to improve the campaigns and team performance.
• Create strategy for yearly, monthly and weekly strategic & tactical CRM plans.
• Manage, execute and develop a reporting cadence with various platforms for retention campaigns
• Manage and execute the Emailer, Push Notification and SMS Campaigns. Explore other platforms for retention marketing initiatives
• Collaborate with internal stakeholders: Engineering, finance, product, creative, business etc.
• Collaborate with external stakeholders: Platforms, Vendors, etc.
• Identify and execute growth projects at the business level to enhance the efficiency of the CRM campaigns through increase the LTV of the consumers
• Creating CRM partnerships to facilitate a strong loyalty programme for the business

Requirements

• Years of working experience as CRM expert working on consumer retention in brands or CRM agencies.
• Capability to manage multiple campaigns across Email, App & web Notifications and SMS
• Should have sound knowledge of data cohorts and insight mining through data analysis
• Should know: Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms: CleverTap, Web Engage, etc.
• Comprehends various forms of attribution, audience profiling and online analytics platforms
• Well-versed with vendor management & ad-tech platforms