Job Description

Responsibilities

• Conduct keyword research, on-page SEO, and technical SEO audits to improve rankings.
• Optimize meta tags, URLs, site speed, mobile responsiveness, and structured data (schema
• markup).
• Perform competitor analysis to identify opportunities for organic traffic growth.
• Implement and manage link-building strategies for domain authority improvement.
• Monitor and resolve indexing issues, broken links, and duplicate content for better search engine health.
• Plan and execute Google Ads (PPC), Meta Ads (Facebook/Instagram), and LinkedIn Ads to drive high-quality leads.
• Optimize campaigns for CPC, CTR, and ROI through continuous A/B testing.
• Track and report ad performance, conversion rates, and budget allocation.
• Implement remarketing and audience segmentation strategies to improve customer engagement.
• Develop an SEO-friendly content strategy for blogs, landing pages, and product descriptions.
• Collaborate with the content team to create engaging, keyword optimized content.
• Manage social media platforms (LinkedIn, Facebook, Twitter, Instagram) to increase
• engagement.
• Work on influencer outreach, guest posting, and community-building initiatives.
• Develop email marketing campaigns for lead nurturing and retention.
• Optimize email subject lines, content, and CTAs to improve open and conversion rates.
• Use marketing automation tools (HubSpot, Mailchimp, etc.) for customer segmentation and workflow automation.
• Monitor Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs, Moz) for insights.
• Generate SEO and digital marketing performance reports and provide actionable recommendations.
• Stay updated with Google algorithm changes, SEO trends, and AI-driven marketing automation.

Requirements

• 3-4 years of experience in SEO, digital marketing, and paid media strategies.
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads, and performance marketing tools.
• Hands-on experience with SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog).
• Knowledge of WordPress, HTML basics, and technical SEO optimizations.
• Excellent analytical skills and data-driven decision-making capabilities.
• Strong communication and project management skills.